Tips for choosing domain name from experts

Be memorable

There are millions of registered domain names, so having a domain that's catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others. Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it. - Andrea Rowland - GoDaddy


Consider Buying the Other Main TLDs as Well

Having your main domain name extension secured - be it a .com or a local TLD - is only step one. Step two is getting all of the other popular TLDs, and then setting them to redirect to your main TLD. For example, if your desired address is SeeMeBloggin.com, also consider getting the likes of: SeeMeBlogg.in SeeMeBloggin.co SeeMeBloggin.net SeeMeBloggin.org SeeMeBloggin.co.uk, etc. While this will contribute to your overall domain name bill at the end of the year, you're also preventing possible trouble further down the line. Mainly, you wouldn't want to end up competing with another site with the same domain name but ending in a different TLD. Some other things you don't want: People creating imposter sites - sites that look like yours but aren't (meant to trick people). People registering some of those missing TLDs and then trying to sell them back to you at a much higher rate. Genuine visitors mixing up your TLD and not being able to access your website. - Karol K - Winning WP


Think Long-Term

Are you ready to marry your domain? You should be, because it will be one of the biggest elements that defines your business and brand for years. Plus, if you decide to change the domain in the future, it will cost you money, branding, and SEO rankings. In short, it's a huge pain. So, when you choose your domain, think long-term. For example, if your company helps businesses optimize their websites for SEO, you could choose a domain name like, 'OptimizedSEO.com' But if you think there's a chance you might expand to more general digital marketing services in the future, like email marketing, PPC, etc. then it might be wise to reconsider your domain name. You don't want to pin yourself down to a certain niche if you think you might expand out of that niche. So, keep your long-term vision in mind when picking your domain name. - ROBERT MENING - WebsiteSetup


Check the Domain History via who.is

Right after Wayback Machine, who.is is your other go-to tool for getting to know the history of a given domain name. This one is very useful for at least two reasons: First, you can see the current domain info - stuff like who the owner is (provided they don't have ID protection - more on that later) - who the registrar is, and so on. There's no point in me listing everything here - just go to who.is, input your favorite website and see what's up. Second, who.is gives you access to a 'whois history report'. This is a paid service - $10 - but the price tag is rather small in relation to what you get in return, which is all the whois data associated with a given domain name from the very beginning. This means that you can see what the domain's history is, when it was registered, and how many times it potentially changed hands. In the end, if you're considering getting an existing domain, which can be quite pricey, spending an additional $10 doesn't seem that brutal. Plus, it can save you headaches later on. - Karol K - Winning WP


Easy to say and spell

The goal is for your domain name to be passed along easily by you and by others. This is more likely to happen if people don't have to stop and think about how to say or spell it. - Amy Lynn Andrews


Be brandable

Your domain name is the face of your company-in the form of a URL. Therefore, you should make sure it actually sounds like a brand. So, how do you do that? With simplicity, novelty, and memorability. Avoid inserting hyphens, numbers, or anything else that makes it sound unnatural and complicated. A great example is Pepsi.com. That domain name is leagues beyond inferior options like 'Pepsi-cola.com' or 'Pepsi-2-drink.com'. - Denis Pinsky - Forbes


Lock the Domain So It CanÍt Be Stolen

Even though it may seem odd at first, domain hijacking actually happens more often than you'd imagine. Not going into the boring technical details, your domain can be stolen via several means. Most commonly, this involves either hacking your password or convincing you to give out your password via a phishing attack, plus some other fun things. Basically, if someone gains access to your registrar's user account, they can do whatever they wish with your domains. Some domain registrars offer a feature in which they keep your domain in Registrar-lock status, which prevents unauthorized attempts at domain transfers. In this state, your registration information and DNS configuration cannot be changed until you unlock your domain name. Luckily, enabling this option is often very easy and only requires you to select a specific box in your registrar's user panel. - Karol K - Winning WP


It's okay to append or modify it

If your domain name is not available, it's okay to go out and add a suffix or a prefix. It is okay to use an alternate TLD extension, like we talked about previously, and it's okay to be a little bit creative with your online brand. For example, let's say my brand name is Pastaterra. Maybe I've already got a shop somewhere maybe in the Seattle area and I have been selling pasta at my shop and now I'm going online with it. Well, it is okay for me to do something like ThePastaterra.com, or PastaterraShop.com, or even Pastaterra.net. With these rules in mind, I would love to hear from all of you about your domain choices, domain name biases, and what you think is working in 2017. Hopefully we'll see you again next week for another edition of Whiteboard Friday. Take care. - Rand Fishkin - Moz


Always Go for the .com

Let me say this again: Wherever possible, always go for a .com domain. Exhibit A: This site. Technically speaking, the .com is just one of many domain name extensions (TLDs) that are available (more on TLDs and other components of a domain name here). Some of the other popular options include, .net, .org, .co, .edu, .biz, or even things such as .shop, or .blog. And while all those fancy TLDs are tempting, getting the classic .com is nearly always the right thing to do. Two reasons: People are more familiar with .com domains than with anything else; they will default to typing '.com' into the browser address bar, and are unlikely to remember your extension if it's too weird. Everyone will always assume a website is a .com. The .com TLD is used by ~47% of all websites, data says. Can they all be wrong? What all of this means is that if your perfect .com is taken, then perhaps you should either forget about that name entirely or try contacting the current owner to see if they're willing to sell the domain to you. Warning! This could be expensive. - Karol K - Winning WP


Stick with .com

There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. We always recommend choosing a .com domain. While it can be tempting to come up with clever blog names using new extensions, a .com domain is still the most established and credible domain extension. Newer domain extensions like .ninja or .photography can be untrustworthy. Dot-com domains are also the most memorable. Many users, especially those who aren't as tech-savvy, will automatically type '.com' on the end of every domain without thinking about it. If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com. It's smart to avoid that risk by sticking with .com. Not to mention, most smart phone keyboards automatically have a .com button. - wpbeginner


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