Tips for choosing domain name from experts

Use keywords

Try using keywords that describe your business and the services you offer. For example, if you're a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com. Include the keywords that people enter when searching for your products or services. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers. - Andrea Rowland - GoDaddy


Make it instantly intuitive

The ideal domain name should give users a good idea of what your business is all about. For instance, Rand Fishkin uses 'PastaPerfected.com' as an example of an intuitive domain name for a site all about pasta. Right off the bat, a potential customer can make a good guess as to what they'll find at that site (perfect pasta!). Your domain name should have the same effect. Additionally, instant intuitiveness gives bonus points for memorability. When people can grasp your site's concept just from the domain name, you can bet that it's going to stick in their minds. - Denis Pinsky - Forbes


Avoid trademark infringement

You have to be careful because it's not whether you think your domain name could be confused. It's whether you think a judge in a jurisdiction, where a company might take legal action against you, would consider your domain name confusable. This can also create brand confusion, which is hard for your brandability. You should talk to an attorney or a legal professional if you have real concerns. Trademark owners can attempt to sue a domain name owner, who's owning the domain legitimately and using it for business purposes, and that sucks. - Rand Fishkin - Moz


Set Your Domain to Auto-Renew

Generally, when you register your new domain name, you get to choose the registration period - the time span during which the registrar keeps the domain active on your behalf. Most commonly, everyone registers their domain names for either 12 or 24 months. After that initial period, your domain name needs to be renewed (for another X months). Otherwise, it becomes inactive. And then, after a short while, if you miss your window, the domain goes back to the pool of available domains, which means anyone will be able to register it. What usually happens - in case someone doesn't make it in time with renewing their domain - is that the domain gets snatched by a domain broker or someone similar. Basically, aged domains are valuable in the domain market, plus there's higher chance that the person who originally failed to renew the domain will want to buy it back at some point. - Karol K - Winning WP


Choose '.com' first

Up to 75% of all websites are '.com' domains. It is still the preferred extension and the easiest to remember. If your number one name choice isn't available, then try your second choice before accepting other TLDs. Remember that some browsers accept address-only entries in their address bar. If you type just the domain name (and who knows how many of your users will just do that?) they will return, by default, to the '.com' site. - Ogi Djuraskovic - FirstSiteGuide team


Check social networks

Before you register your desired domain name, it's always a good idea to check social networks for the same name. To keep your site name constant and to build your brand, you want a name that is readily available. For example: check facebook.com/yourdomain, twitter.com/yourdomain - and secure them as well. KnowEm is a great tool to use to see if certain names are already branded on social platforms. - Ogi Djuraskovic - FirstSiteGuide team


Stick with .com

There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. We always recommend choosing a .com domain. While it can be tempting to come up with clever blog names using new extensions, a .com domain is still the most established and credible domain extension. Newer domain extensions like .ninja or .photography can be untrustworthy. Dot-com domains are also the most memorable. Many users, especially those who aren't as tech-savvy, will automatically type '.com' on the end of every domain without thinking about it. If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com. It's smart to avoid that risk by sticking with .com. Not to mention, most smart phone keyboards automatically have a .com button. - wpbeginner


No hyphens

It's not very smooth or punchy to specify a hyphen. ('Hi my name is Jane and my domain is fly hyphen fishing dot com.') - Amy Lynn Andrews


Brandable Over Generic

Creative and brandable are always better than generic. Remember: Your domain name is how visitors will find, remember, and share your company on the web. It is the foundation of your brand. Here's the main difference between a brandable and generic domain name: A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. For example, do you know the difference between Healthinsurance.net, Newhealthinsurance.com, or Healthinsurancesort.com? Probably not, right? These are horribly generic. They don't have any meaning. You won't hear anyone talking about how awesome 'Insurance.com' is. Plus, variants of the word 'insurance' will increase the competition and make it blend in even more. But sites like UnitedHealthCareOnline.com and Anthem.com stand out, because they stand for something. When people hear those domain names, there is a trust factor there. Here's how to find a more brandable domain name: Create new words. You can make up your own catchy, new words. That's what Google, Bing, and Yahoo did. Use existing words. You can use a thesaurus to find interesting words that fit your brand. Use domain name generators. These tools can help you create a unique, brandable domain name from your initial domain ideas and keywords. (We'll highlight some of our favorite domain name generators later on in this post.) - ROBERT MENING - WebsiteSetup


Don't fall for trends

Just because something is trending now, it doesn't mean it always will. Copying what someone else is doing can lead you down the wrong path. Stay away from odd spellings and lots of hyphens or numbers. Keep it simple, focused and easy to remember. - Ryan Shelley - Search Engine Land


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